Three days dedicated to progressive performance on snow and ice. Show your skills – on the slopes and behind the wheel of the Audi performance models.
Embedded in an exclusive program including two nights at the 4 star premium Hotel Pichlmayrgut, the Audi quattro Ski Cup centers on precision, dynamics, and technical excellence. Across two disciplines, participants compete to demonstrate who can deliver the strongest performance under true winter conditions. The experience begins on Friday on the road: Behind the wheel of a current Audi premium model, you will complete a technical challenge and discover excellent performance during a scenic test drive. On Saturday, the sporting highlight awaits a giant slalom race on an authentically prepared World Cup course in Schladming. Throughout the entire weekend, the Audi team will provide comprehensive support, while Audi Ambassadors Michaela Kirchgasser, Anna Veith and Hans Knauß share valuable tips and exclusive insights into the world of elite sports.
Important information:
| Date: | Friday, March 6th 2026 to Sunday, March 8th 2026 |
| Duration: | 3-day event (2 overnight stays) |
| Places: | 35 packages available |
| Location: | Hotel Pichlmayrgut (Pichl 54, 8973 Schladming) |
| Models**: | Audi S6 Avant e-tron, Audi S6 Sportback e-tron, Audi Q6 Sportback e-tron, Audi Q3 |
| Price / package: | € 960,- gross (double package for 2 participants) |
| Minimum age: | 21 years (valid driver's license required on site) |