FAQs – Audi quattro Ski Cup 2026

1. What is the Audi quattro Ski Cup?
The Audi quattro Ski Cup is an exclusive winter sports event that offers ambitious skiers the opportunity to compete in a giant slalom race under professional conditions. As part of a premium weekend program, participants experience a combination of dynamic driving on the road, a sporting challenge in the form of a two-run giant slalom on a professionally prepared racecourse, as well as an exclusive supporting program. The event is accompanied by the Audi team and the Audi Ambassadors Michaela Kirchgasser, Anna Veith and Hans Knauß, who share insights and tips from the world of elite sports.

2. When does the event take place?
The Audi quattro Ski Cup takes place from the 6th to the 8th of March 2026. The event begins on Friday at 1:30 p.m. with individual arrival at the Hotel Pichlmayrgut (Pichl 54, 8973 Schladming) and ends on Sunday at 10:00 a.m. after breakfast with check-out and departure.

3. Where does the event take place?
The Audi quattro Ski Cup takes place in Hochwurzen Schladming as well as at the Hotel Pichlmayrgut.

4. What is the best way to get there?
The Hotel Pichlmayrgut is easily accessible both by car and by public transportation. If you are arriving by car, you can reach the hotel directly via the Ennstal Federal Road, and free parking is available on site.

If you are traveling by public transportation, we recommend taking the train to Schladming railway station. From there, a shuttle service to Hotel Pichlmayrgut is available. Further information on how to get here can be found here.

5. Which vehicles can I drive during the event?
The following models are available (depending on availability and booking status). Click the respective links for more information on the vehicles:

Audi S6 Sportback e-tron
Audi S6 Avant e-tron
Audi Q6 e-tron
Audi Q3

6. How long will the event take?
The event starts on Friday, 6th of March 2026, at 1:30 p.m. and is expected to end on Sunday, 8th of March 2026, at 10:00 a.m. You can find the detailed program on the registration page.

7. How many places are available?
The number of participants is limited to 70.

8. Where do I enter the contact details for the second participant?
Since it is only possible to book a double package for 2 participants for this event, you can enter the details of the second person directly during the registration process.

9. How much does it cost to participate?
Participation costs € 960,- gross for two persons.

10. What are the requirements to participate?
With these requirements met, nothing stands between you and your Audi quattro Ski Cup:
  • Participants must be at least 21 years of age.
  • A valid driver’s license must be presented on-site.

11. Are there any technical requirements? Do I need to bring my own ski equipment?
The event is suitable for advanced skiers only to ensure the best possible experience for all participants. Confident control on red slopes is required.

All participants are responsible for bringing their own ski equipment. Your gear should include:
  • Weather-appropriate ski clothing (jacket, pants, gloves)
  • Ski helmet and goggles (Helmets are mandatory!)
  • Ski boots
  • Skis and poles
The general slope rules apply on site. It is recommended that you take out appropriate insurance cover in case of injury.
Unfortunately, for reasons of competitive fairness, individuals who have FIS points are not eligible to participate in the Audi quattro Ski Cup.

12. How can I sign up for the event?
You can register directly via the event website. Be quick - the packages are selling fast!

13. What happens if I need to cancel my participation?
Cancellation free of charge is possible before 05.02.2026 by emailing Lisa Oppitz (eventinfo@audi.at). If you are unable to attend the event, please let us know as soon as possible.
If you need to change your booking, please cancel the existing booking by emailing Lisa Oppitz via eventinfo@audi.at and rebook online.

14. Who is liable for damage I cause to the vehicle?
All Audi models are registered and insured in accordance with national legislation. In the event of damage to the vehicle caused by the participant, an excess of up to € 5,000 may apply depending on the extent of the damage. For further legal details, please refer to the terms and conditions.

15. Can I agree to let Audi use my personal data for marketing purposes?
During the registration process, you will have the option to consent to Audi to use your data for marketing purposes. You can withdraw your consent at any time.

16. Who can assist me if I have questions about the event?
If you have any further questions or need assistance, feel free to contact Lisa Oppitz at eventinfo@audi.at.

17. Is it possible to give feedback on my event experience?
Sure! After the event, you will have the opportunity to complete a short questionnaire to rate your personal experience and provide us with valuable feedback. Filling out the questionnaire only takes a few minutes.

18. What other events does Audi Austria organize?
Audi Austria organizes various event formats throughout Austria every year. Take a regular look at the Audi event calendar or subscribe to the Audi Austria newsletter.