Framed by glacier views and a sparkling winter backdrop, Zell am See becomes the starting point of a complimentary driving experience that showcases the power, precision and confidence of Audi models on ice and snow.
The Audi ice drive takes you from Zell am See along a scenic test drive route to Saalbach, where a specially prepared ice track awaits. Under the guidance of experienced Audi instructors, you will experience the dynamics and control of current Audi models on ice. The return journey to Zell am See offers time to reflect on the impressions of an exceptional driving experience.
Important information:
| Dates: | 12th February to February 16th, 2026 |
| Duration: | 2 hour slots |
| Places: | 6 places per slot (12 cars, double occupancy) |
| Meeting Point: | Valley station areitXpress (Salzachtal-Bundesstraße 3, 5700 Bruckberg) |
| Models: | Audi S6 Avant e-tron, Audi S6 Sportback e-tron, Audi Q6 Sportback e-tron, Audi Q6 e-tron, Audi Q5 e-hybrid, Audi Q3, Audi RS 3 Sportback |
| Price single package: | free of charge |
| Minimum age: | 23 years (valid driver’s required license on site) |