FAQs – Audi driving experience Kitzbühel 2026

1. What is the Audi driving experience?
The Audi driving experience offers you the opportunity to test drive top Audi models free of charge in one of Austria's most exclusive destinations. After a short briefing by the professional Audi instructor team, you take the wheel and discover the region around Kitzbühel on a free drive.

2. When does the Aud driving experience take place?
The event takes place from May 28th to 31st, 2026. There are different time slots available from 9:00 a.m. to 6:30 p.m. each day.

3. Where does the event take place?
The meeting point is at Klosterfeld Parking space in Kitzbühel (Josef-Herold-Straße 19, 6370 Kitzbühel). Here you will be handed over the vehicle and given a short briefing by professional Audi instructors before being allowed to explore the Kitzbühel region on your own.

4. What is the best way to get there?
The starting point of the Audi driving experience is located directly below the legendary Hahnenkamm cable car. You can arrive by car, bus, or train.

  • Car: Paid parking at Klosterfeld parking lot
  • Bus: Bus lines 4002 and 4004 with a stop directly at the Klosterfeld parking lot
  • Train: Train lines REX 3 and S8 with a platform directly at the Klosterfeld parking lot

5. Which vehicles can I drive during the event?
The following models are available (depending on availability and booking status). Click on the respective links for more information about the vehicles:
  • Audi Q6 e-tron
  • Audi S6 e-tron
  • Audi Q5 e-hybrid
  • Audi Q3

6. How long does a drive in the Audi driving experience take?
The duration of one slot is 50 minutes (including check-in and briefing).

7. How many participants can join the event?
80 slots are available per day. Two-thirds of the slots can be booked directly online. The remaining third, however, is reserved for guests on-site and is not available for advance booking. So if you’re interested in participating but there are no more spots available online, please feel free to visit us in person!

8. How much does it cost to participate?
Participation in the Audi driving experience is free of charge.

9. What are the requirements to participate?
If you meet the following requirements, nothing stands in the way of your Audi driving experience:
  • The minimum age for drivers is 21 years.
  • A valid driver’s license must be presented on-site.
  • The minimum age for passengers is 16 years. If this person wishes to take the wheel, a minimum age of 21 also applies here.

We also ask that you wear appropriate clothing and footwear for the ride. Since you will be riding on public roads, the Austrian Traffic Regulations apply in full.

10. How can I sign up for the event?
You can register directly via the event website. It is also possible to book a drive directly at the Klosterfeld parking lot from 28th to 31st May. Both online and on site, “first come, first served’ applies.

11. What happens if I need to cancel my participation?
Cancellation free of charge is possible at any time by emailing Lisa Oppitz (eventinfo@audi.at). If you are unable to make use of the trip you have booked, please let us know as soon as possible.

12. What if you want to attend as a passenger?
If you would like to join as a passenger, you can specify this during the registration. Passengers must be at least 16 years old.

13. Who is liable for damage I cause to the vehicle?
All Audi models are registered and insured in accordance with national legislation. In the event of damage to the vehicle caused by the participant, an excess of up to € 5,000 may apply depending on the extent of the damage. For further legal details, please refer to the terms and conditions.

14. Can I agree to let Audi use my personal data for marketing purposes?
During the registration process, you will have the option to consent to Audi to use your data for marketing purposes. You can withdraw your consent at any time.

15. Who can assist me if I have questions about the event?
If you have any further questions or need assistance, feel free to contact Lisa Oppitz at eventinfo@audi.at.

16. Is it possible to give feedback on my Audi driving experience?
Absolutely! After your drive, you will have the opportunity to complete a short questionnaire to rate your personal experience and provide us with valuable feedback. Filling out the questionnaire only takes a few minutes.

17. What other events does Audi Austria organize?
Audi Austria organizes various event formats throughout Austria every year. Take a regular look at the Audi event calendar or subscribe to the Audi Austria newsletter.