FAQs – Audi first line skiing St. Anton am Arlberg 2026

1. What is Audi first line skiing?
With Audi first fine skiing, experience a ski day unlike any other this winter. Before anyone else, you carve the first tracks on freshly groomed slopes. Afterward, a mountain breakfast awaits in a cozy mountain hut to recharge for the day ahead. The experience continues on the slopes before you take the wheel of an Audi premium model and drive through the alpine panorama back to where your journey began.

2. When does the event take place?
Audi first line skiing takes place from March 13th to 15th, 2026. You can choose from three available dates.

3. Where does the event take place?
Audi first line skiing starts at the Arlberg WellCom in St. Anton am Arlberg (Hannes-Schneider-Weg 11, 6580 St. Anton am Arlberg). Following a personal welcome from the Audi team, your exclusive ski experience begins.

4. What is the best way to get there?
You can arrive by car or public transport. Further details are available here.

5. Which vehicles can I drive during the event?
Participants can choose between the following Audi models. Follow the links to find further information about the different models:
  • Audi S6 Avant e-tron
  • Audi S6 Sportback e-tron
  • Audi Q6 Sportback e-tron

6. How long does a slot in the event take?
Audi First Line Skiing begins at at 7:00 a.m. and concludes around 3:00 p.m. The full program is available on the registration page.

7. How many places are available?
There are 20 places available per day.

8. What if I want to attend as a passenger?
By entering the name of your companion in the comment section during the booking process you ensure to share the same vehicle on your Audi test drive from Lech back to St. Anton. Every person must complete a separate booking.

9. How much does it cost to participate?
Choose between two package options:
Participation including day ski pass: € 120,- gross
Participation without ski pass: € 60,- gross

10. What are the requirements to participate?
With these requirements met, nothing stands between you and Audi first line skiing:
  • Participants must be at least 21 years of age.
  • Particitpants must be able to present a valid driver’s license on-site.
  • All participants must be able to present a valid day ski pass for the booked date. The pass can either be purchased privately or together as part of a package.

11. Are there any technical requirements? Do I need to bring my own ski equipment?
The event is suitable for advanced skiers only to ensure the best possible experience for all participants. Confident control on red slopes is required.

All participants are responsible for bringing their own ski equipment. Your gear should include:
  • Weather-appropriate ski clothing (jacket, pants, gloves)
  • Ski helmet and goggles
  • Ski boots
  • Skis and poles

12. How can I sign up for the event?
You can register directly via the event website. Be quick - the packages are selling fast!

13. What happens if I need to cancel my participation?
Cancellation free of charge is possible before February 13th, 2026 by emailing Lisa Oppitz (eventinfo@audi.at). If you are unable to make use of the trip you have booked, please let us know as soon as possible.
If you need to change your booking, please cancel the existing booking by emailing eventinfo@audi.at and rebook online.

14. Who is liable for damage I cause to the vehicle?
All Audi models are registered and insured in accordance with national legislation. In the event of damage to the vehicle caused by the participant, an excess of up to € 5,000 may apply depending on the extent of the damage. For further legal details, please refer to the terms and conditions.

15. Can I agree to let Audi use my personal data for marketing purposes?
During the registration process, you will have the option to consent to Audi to use your data for marketing purposes. You can withdraw your consent at any time.

16. Who can assist me if I have questions about the event?
If you have any further questions or need assistance, feel free to contact Lisa Oppitz at eventinfo@audi.at.

17. Is it possible to give feedback on my experience?
Absolutely! After the event, you will have the opportunity to complete a short questionnaire to rate your personal experience and provide us with valuable feedback. Filling out the questionnaire only takes a few minutes.

18. What other events does Audi Austria organize?
Audi Austria organizes various event formats throughout Austria every year. Take a regular look at the Audi event calendar or subscribe to the Audi Austria newsletter.