FAQs – Audi ice experience Kitzbühel 2026

1. What is the Audi ice experience?
The Audi ice experience offers you the opportunity to test Audi’s top models exclusively on a perfectly prepared ice track and take your driving skills to the next level. Under the guidance of Audi instructors, you will master various challenges and maneuvers against the backdrop of a breathtaking winter alpine landscape.

2. When does the Audi ice experience take place?
The event takes place from January 21st to 23rd, 2026. From Wednesday to Friday, there are time slots available from 08:00 a.m. to 12:00 p.m. and on Wednesday, January 21st, additionally from 12:30 p.m. to 04:30 p.m.

3. Where does the event take place?
The event takes place at the Audi ice rink in Kitzbühel (Reith intersection, Kitzbühel). Here you will be handed over the vehicle and given a short briefing by professional Audi instructors before entering the perfectly prepared Audi ice rink.

4. What is the best way to get there?
The Audi ice track is located just outside Kitzbühel, opposite Schwarzsee. You can travel there either by car or by public transport:
  • Car: Free parking is available at the Audi ice rink
  • Bus: Bus lines 4004, 4006, and 4051, to bus stop “Abzweigung Reith”
  • Train: Train lines REX 3 and S8 to Kitzbühel, then continue by bus using the lines listed above

5. Which vehicles can I drive during the event?
The following Audi models are available:
  • Audi RS e-tron GT performance
  • Audi Q6 e-tron
  • Audi S6 Avant e-tron
  • Audi Q5 e-hybrid
Please note that we reserve the right to make changes to the vehicle fleet on site.

6. How long does a slot in the Audi ice experience take?
The duration of one slot is 4 hours (including briefing & instructions).
Upon arrival, you will be warmly welcomed in a heated lounge and guided through a seamless check-in process. Our professional Audi instructors will then walk you through the program, provide in-depth insights into the Audi models on site, and brief you on all essential safety aspects. You will then experience an extensive driving session on the ice track, designed to maximize both excitement and skill-building. The day concludes with a short debrief, the handover of an exclusive goodie bag, and a personal farewell.

7. How many places are available?
18 places are available per slot. Each car will be occupied by two people, which means that you will be with a co-driver. We guarantee that both people will have the same amount of time behind the wheel.

8. What if I want to attend as a passenger?
Registering with a partner? By entering the name of your companion in the comment section during the booking process you ensure to share the same vehicle. Every person has to complete a separate booking.

9. How much does it cost to participate?
The costs for one slot are € 270,- gross.

10. What are the requirements to participate?
With these requirements met, nothing stands between you and your Audi ice experience:
  • The minimum age for drivers is 23 years.
  • A valid driver’s license must be presented on-site.

11. How can I sign up for the event?
You can register directly via the event website. Be quick - the packages are selling fast!

12. What happens if I need to cancel my participation?
Cancellation free of charge is possible before December 24th, 2025 by emailing Lisa Oppitz (eventinfo@audi.at). If you are unable to make use of the slot you have booked, please let us know as soon as possible.
If you need to change your booking, please cancel the existing booking by emailing Lisa Oppitz via eventinfo@audi.at and rebook online.

13. Who is liable for damage I cause to the vehicle?
All Audi models are registered and insured in accordance with national legislation. In the event of damage to the vehicle caused by the participant, an excess of up to €5,000 may apply depending on the extent of the damage. For further legal details, please refer to the terms and conditions.

14. Can I agree to let Audi use my personal data for marketing purposes?
During the registration process, you will have the option to consent to Audi to use your data for marketing purposes. You can withdraw your consent at any time.

15. Who can assist me if I have questions about the event?
If you have any further questions or need assistance, feel free to contact Lisa Oppitz at eventinfo@audi.at.

16. Is it possible to give feedback on my Audi ice experience?
Sure! After your drive, you will have the opportunity to complete a short questionnaire to rate your personal experience and provide us with valuable feedback. Filling out the questionnaire only takes a few minutes.

17. What other events does Audi Austria organize?
Audi Austria organizes various event formats throughout Austria every year. Take a regular look at the Audi event calendar or subscribe to the Audi Austria newsletter.